Brand system · 19 April 2026
02 · Treatments — Newsroom
Newsroom — the broadcast.
Ultra simple: Argent body, NewsroomCards with a Flare top stripe for the logo and wordmark, Argent body for reading, Flare CTAs. Flare appears three times per card (stripe, CTA, stationery) — never as the room itself. Bordeaux never appears on Newsroom (Letters-only); Amber never appears on Newsroom (Workshop-only).
Sample · Newsroom bulletin page
Newsroom
Bulletins, milestones, and public notes from Guardian Intelligence.
Latest
Specimen · Controls
CTAs on Newsroom are Flare, with Ink text.
The primary control rhymes with the Flare stripe at the top of every NewsroomCard — one colour system, repeated at two scales. The button sits on the Argent body so Flare carries real contrast; the text sets in Ink with a rounded-md corner, matching the rest of the product.
Specimen · Newsroom stationery
The Flare business card is Newsroom-scoped — press officers, events, broadcast communications. Iron chrome stays the default working card across the org (see Applied footer); this one rides when Guardian is speaking, not doing.
- Body ground
- #FFFFFFArgent — calm reading canvas
- Feature ground
- #CCFF00Pantone 389 C · Flare · card stripe + CTA + stationery
- Type
- #0B0B0BInk on Argent and on Flare
- Mark
- WingsEmbossArgent wings in ink medallion, on Flare
- Hero title
- Frauncesopsz 144 · SOFT 30 · -0.026em
- Kicker
- Geist Mono11 / 1 / +180 · 600 · UPPER
- CTA
- Flare button · Ink textRhymes with the card stripe
- Button radius
- rounded-md0.375rem · shadcn base
04 · Applied — Photography
Argent needs a floor.
Photography and video break the Iron canvas rule by definition — the ground is whatever the image contains. The mark still reads as Argent, but it now needs a floor: an iron scrim gradient that guarantees ≥ 3:1 contrast on the wings, regardless of what the camera saw.
05 · Applied — Business Cards
3.5 × 2 inches.
The working card, carried by everyone. Iron ground, argent wings cropped tight to the glyph — the same mark the live console wears, handed across a table.