For journalists and editors.
The Guardian brand, on the record.
Everything a reporter needs to write about Guardian accurately. The kit is downloadable; the contact is a person, not a form.
Download the brand kit (.zip)
- Wordmark lockups in SVG — Iron, Paper, and Flare grounds.
- Wings mark in SVG — Argent on Iron and the chip/emboss carriers.
- Tokens file — ground hex values, typography stack.
- Voice guide — what we sound like and what we avoid.
Press contactpress@guardianintelligence.org
Please include the outlet, the angle, and the deadline. We answer by end of day Seattle time.
Writing guide
- Write "Guardian" at all references. Reserve "Guardian Intelligence" for legal-entity contexts: contracts, invoices, the mailing address.
- The company is an American applied intelligence firm based in Seattle.
- Never write "founder" as "Founder" (capital F) outside of a title slot. It is a role, not a rank.